Your website can’t just be visually compelling, it’s also got to load quickly, scroll seamlessly, and engage the audience with keyword-rich content. How does that happen? Research and expertise.

Principal Stephanie Craft attended the SMPS Sacramento Luncheon recently, where a panel made up of three public sector staff discussed what they valued most in consultants. Here are the top three take-aways.

 

Social media planning, in conjunction with the company’s overall strategy, ensures that your brand is regularly being communicated to your target audiences.

This month's horoscope and famous AEC Tauruses. Who shares your birthday?

Sherlock knows that perception is reality. While working on the job with his unsuspecting culprits, he asks six questions to continually investigate his client’s perception of his firm’s service.

The ability to listen, and listen carefully, is a skill that seems to be scarce these days. Conversational “blah blah blah” is so common, there’s a day to commemorate it! April 17th is Blah Blah Blah Day. Defeat the disregard of dialogue with these three tips to improve your listening skills.

Hootsuite is the tool to save you time and energy as you keep your AEC firm engaged with your customers on social media.

AnyList is primarily known for its ease of sharing and organizing grocery lists and recipes, and truth be told that is exactly why we love it. But it is just as easily used for any list you can think of: to-dos, must-see movies, books you want to read ... the (Any)list goes on...

Jade Donaghy's goal as a graphic designer? To create something visually appealing that still communicates an idea, a service, or a product, while focusing on brand recognition. “It’s art, but with a commercial purpose.”

This month's horoscope and famous AEC Aries. Who shares your birthday?

It seems intangible among the 47 unread emails and strewn papers on your desk, but it’s a lot of the reason your business exists and keeps going: Networking. Referrals can make up to 80%-90% of new business revenues – so, it’s all about relationships. Just being great at your job isn’t enough. Developing a strong and powerful network is key to maintaining and cultivating new business and clients.

You already have an online presence on Facebook, Instagram, Twitter, and Snapchat. So why create (and use!) a LinkedIn account? If you are a business professional, being on LinkedIn is a must.

Effective marketing materials aren't just about how they look. Getting to that final, streamlined product includes many crucial steps. These are our top five.

As marketing professionals, we often dedicate hours of our lives to scrolling, sifting, searching, and scrolling again. To what end? Sadly, we’re probably trying to find correct information online about the things we care about. But with Google Alerts, it doesn’t need to be this way.

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