Strategic planning has many particular terms and not all of them are different enough to keep straight easily. Iron out the wrinkles here.
A marketing audit is built to assess all the strengths and weaknesses of your firm over the past year or more, and there is no better time to include everyone in the marketing process. A more thorough assessment, using an ALL IN mentality, means a more thorough improvement.
Five Practical Steps to Launch an ALL IN AEC Marketing Training Program
Dec 02 2021 Keri Hammond, FSMPS, CPSMDo you want a surefire way to get your firm’s ALL-IN marketing training program launched? There are five practical steps that marketing and HR departments can take in adopting, developing, and implementing a long-term, AEC-focused marketing training program.
This time of year, it’s easy to be a little spooked by market research. But fear not! A SWOT analysis can help to dust off the cobwebs and chase away the dread.
WE RECOMMEND: Rain Making: The Professional’s Guide to Attracting New Clients by Ford Harding
Oct 14 2021 MARKETLINKRain Making: The Professional’s Guide to Attracting New Clients by Ford Harding is written for anyone who wishes to bring in business, generate leads, and develop relationships that turn into profitable projects. In essence, this book—chock full of resources, research, and technique—is for anyone who wants to hone a marketing mentality, made accessible.
Stephanie Munoz, Business Development Director for Dibble, talks in-depth about he all-in environment, mentors, and storytelling in marketing.
Seeing a public agency's budget information is one major step forward in positioning for RFPs, and it's well worth the effort to obtain them.
Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.
Focusing on client relations while on the job is a form of marketing. Get to know your clients as people, and your one-time project will open doors of opportunity.
Who knew market research might need some research on the front end just to grasp the jargon? We did, and we can help for anyone who needs it.
ADVISE: The Market Research Dashboard - An AEC Firm Leader’s Guide to Market Analysis
Oct 02 2021 Keri Hammond, FSMPS, CPSMMarket research techniques—like conducting a feasibility study—can make a world of difference in ensuring future decisions for the firm are not just meditated, but based on real information.
Traditional planning sessions typically begin with previous years’ plans and budgets as a benchmark, but with the unpredictability of the past few years, should we rely on that information?Absolutely not! Getting your entire firm involved in market research is the key to planning for unpredictability.
Airtable is a platform optimized for organization and collaboration. We use it, and we recommend it.
Though punctuation is small, it leaves a big impression. Check up on your grammar habits and make sure you're writing correctly—in this case, specifically with the comma and apostrophe.
This National Tradesperson Day, we are especially grateful for the experts who make AEC weak spots shine. With the AEC industry's dangerous shortage, it's important that we spread the word, too: trades are anexcellent career choice, and we need them.
Marketing Coordinators' highest priority is the internal and technical staff at their firm. Learn what to focus on in order to address their needs.
Karen Carr, Business Development Director of Boldt Construction, describes her process of starting from scratch with new perspectives and firm-wide buy-in.
LEAD: Six Critical Factors for AEC Marketing Program Organization
Sep 05 2021 Keri Hammond, FSMPS, CPSMMarketing and Business Development leadership will spend their time looking at six major factors in order to achieve a well-rounded, all-encompassing marketing program.
Technical professionals allow for marketing to really tackle the reception of each project by providing the detailed challenges, solutions, and benefits—simple, but tried and true.
Organization is a top-down priority, starting with example and commitment. An organized system benefits everyone, but for the marketing department in particular, it is crucial.
Design and construction are complex, multi-phased processes with constant particularities and jargon. Brush up and fact check your understanding.
Finance, human resource, management, and operations leaders are all major factors of a smooth marketing campaign. Understanding their roles in marketing objectives allows for firm-wide, ALL IN marketing to work on another level.
Stephanie Ray, Corporate Director of Marketing for Sunrise Engineering, provides in-depth answers to our marketing questions and outlines a thorough process to strengthen her firm through marketing support and initiatives.
Through storytelling, presentations make an impact; through constructive meetings, support, and go-getter preparation, the presentation story will be seamless.
Whether it's creating a presentation or presenting at the interview itself, it's helpful to know some basic terms and smooth out the wrinkles.
Know your options! The presentation world comes with a robust number of applications and resources available to make your proposal interview shine. Create a promising physical presenation, and your proposal will shine.
As the experts who will work on the project first-hand, technical professionals are ideal candidates for proposal presenters. After a few tips and lots of rehearsal, stand with skill and confidence in front of the selection committee.
Even firm principals have something to learn with presentation preparation! Keep on the lookout for talented individuals, bring outside voices in, and create the support systems needed for your presenters to succeed.
ALL IN: Four Ways to Involve Your Entire Firm in Successful AEC Interview Preparation
Aug 02 2021 MARKETLINKWhile presentations are only given by one person, the entire firm can and should be involved in both the prep and training. This benefits everyone—not just the presenter.
Less is more! With clean and concise writing, simplicity is achieved. When writing with simplicity, we reach a bigger audience and are easily understood—a boon for everything from proposals to social media.
Eric Stratford, Director of Business Development & Preconstruction Services at R&O Construction, shares his experience in working as a team with leadership, business, and marketing to create a cohesive and supportive approach to the firm's marketing development.
Though it's important to write proposals so almost anyone can understand, RFPs may not do us that same kindness. Brush up on a few terms to make sure they're not unfamiliar!
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