Catherine Curtis, a sales and growth strategist with over 20 years in the AEC industry, details the balance and diverse skillsets crucial to a marketing mindset within a firm.
Happy Holidays! This season brings us traditions galore, as well words we don’t often hear the remainder of the year.
What I Wish I Had Known: Become an Invaluable AEC Marketing Professional
Dec 07 2021 Keri Hammond, FSMPS, CPSMEmerging professionals who are the first in their marketing corner at their firm can seek mentorship elsewhere, including here.
Marketing leaders are in the direct position to provide mentorship for their marketers. One of our favorite training methods is called "Brown Bag."
Give and Receive Mentorship: Tips in Training for an AEC Technical Professional
Dec 07 2021 MARKETLINKTechnical professionals are in the perfect position to seek mentoring and expand the limits of their expertise. Seek valuable insights that will help your technical toolbox become more robust.
Making Room for Growth: A Principal’s Guide to Providing Mentorship in the AEC Industry
Dec 06 2021 MARKETLINKFirm principals are in the best position for determining what training and coaching is needed for their employees, and inspiring All In improvement by participating themselves.
Five Practical Steps to Launch an ALL IN AEC Marketing Training Program
Dec 06 2021 Keri Hammond, FSMPS, CPSMDo you want a surefire way to get your firm’s ALL-IN marketing training program launched? There are five practical steps that marketing and HR departments can take in adopting, developing, and implementing a long-term, AEC-focused marketing training program.
Santa Claus, CEO of the North Pole, gives answers to our most pressing marketing questions in an exclusive interview.
Originally built in 1965, the IRS Service Center is located on approximately 60 acres and has been extended over the years to include more than 500,000 square feet.
Cory Moore, National President for Big-D Construction, gives his perspective on marketing with an earned confidence, lending insight into the corners of Big-D's ALL IN mentality.
EXECUTE: How To Set SMART AEC Marketing Goals Your Firm Can Achieve
Nov 03 2021 Keri Hammond, FSMPS, CPSMDo not let your marketing plans go to waste. Set S.M.A.R.T. goals to keep a handle on your plans year-long, ensuring your hard work pays off.
Everyone benefits from a measurable marketing plan, and now is the time to refine your quantifiable checkpoints or start creating them for steadier results.
ENGAGE: Insights Turn Vision to Reality—Tips for an AEC Technical Professional’s Strategic Planning Participation
Nov 01 2021 MARKETLINKTechnical professionals have important roles at the strategic marketing table, lending invaluable insights into future plans that make them far more actionable and realistic.
An actionable, measurable, and achievable marketing plan requires several steps and mentalities prior to formation. Otherwise, your hard work may slip through the cracks.
Strategic planning has many particular terms and not all of them are different enough to keep straight easily. Iron out the wrinkles here.
A marketing audit is built to assess all the strengths and weaknesses of your firm over the past year or more, and there is no better time to include everyone in the marketing process. A more thorough assessment, using an ALL IN mentality, means a more thorough improvement.
Five Practical Steps to Launch an ALL IN AEC Marketing Training Program
Dec 02 2021 Keri Hammond, FSMPS, CPSMDo you want a surefire way to get your firm’s ALL-IN marketing training program launched? There are five practical steps that marketing and HR departments can take in adopting, developing, and implementing a long-term, AEC-focused marketing training program.
This time of year, it’s easy to be a little spooked by market research. But fear not! A SWOT analysis can help to dust off the cobwebs and chase away the dread.
WE RECOMMEND: Rain Making: The Professional’s Guide to Attracting New Clients by Ford Harding
Oct 14 2021 MARKETLINKRain Making: The Professional’s Guide to Attracting New Clients by Ford Harding is written for anyone who wishes to bring in business, generate leads, and develop relationships that turn into profitable projects. In essence, this book—chock full of resources, research, and technique—is for anyone who wants to hone a marketing mentality, made accessible.
Stephanie Munoz, Business Development Director for Dibble, talks in-depth about he all-in environment, mentors, and storytelling in marketing.
Seeing a public agency's budget information is one major step forward in positioning for RFPs, and it's well worth the effort to obtain them.
Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.
Focusing on client relations while on the job is a form of marketing. Get to know your clients as people, and your one-time project will open doors of opportunity.
Who knew market research might need some research on the front end just to grasp the jargon? We did, and we can help for anyone who needs it.
ADVISE: The Market Research Dashboard - An AEC Firm Leader’s Guide to Market Analysis
Oct 02 2021 Keri Hammond, FSMPS, CPSMMarket research techniques—like conducting a feasibility study—can make a world of difference in ensuring future decisions for the firm are not just meditated, but based on real information.
Traditional planning sessions typically begin with previous years’ plans and budgets as a benchmark, but with the unpredictability of the past few years, should we rely on that information?Absolutely not! Getting your entire firm involved in market research is the key to planning for unpredictability.
Airtable is a platform optimized for organization and collaboration. We use it, and we recommend it.
Though punctuation is small, it leaves a big impression. Check up on your grammar habits and make sure you're writing correctly—in this case, specifically with the comma and apostrophe.
This National Tradesperson Day, we are especially grateful for the experts who make AEC weak spots shine. With the AEC industry's dangerous shortage, it's important that we spread the word, too: trades are anexcellent career choice, and we need them.
Marketing Coordinators' highest priority is the internal and technical staff at their firm. Learn what to focus on in order to address their needs.
Karen Carr, Business Development Director of Boldt Construction, describes her process of starting from scratch with new perspectives and firm-wide buy-in.
LEAD: Six Critical Factors for AEC Marketing Program Organization
Sep 05 2021 Keri Hammond, FSMPS, CPSMMarketing and Business Development leadership will spend their time looking at six major factors in order to achieve a well-rounded, all-encompassing marketing program.
Technical professionals allow for marketing to really tackle the reception of each project by providing the detailed challenges, solutions, and benefits—simple, but tried and true.
Organization is a top-down priority, starting with example and commitment. An organized system benefits everyone, but for the marketing department in particular, it is crucial.
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