Scorpios, what are you waiting on? Your intuition has been telling you for a while to make moves for your future. You've put in the work; now is the time to strike.

MARKETLINK Principal Keri Hammond is a party planner of sorts. What Keri plans is how a company can create or shift its strategic vision to achieve goals, exceed revenue expectations, and bring different departments together for the improvement of the whole. It may sound intense, but for her, it is a party.

Libras, you're good at balancing the scales—Take some time fo focus on your work relationships and pursuing workplace harmony.

How do you approach your annual strategic plan? Many AEC firms use the same tactics they did last year, not considering whether their end goal has changed or what they want to get out of their marketing efforts. We recommend a more methodical, strategic approach.

Whether you’re creating an AEC marketing department from scratch or the team is growing, you want to make sure you keep systems, materials, and files orderly and accessible. Where do you start? Here are three simple steps to building a solid organization foundation you can build on.

Virgos, it's time wrap up the loose ends and complete those projects that need just an extra push toward the finish line.

Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.

When it comes to shortlist interviews, the Q&A session often has presenters shaking in their boots. It’s been our experience that all the hard questions you’d prefer to avoid are going to be asked. Our advice? Prepare beforehand for the worst so that your experience can turn out for the best.

Time to emulate some pack leaders—Leos! Between July 23rd and August 23rd, put your whole heart into your work and work relationships.
As a founding Principal of MARKETLINK, Stephanie Craft knew a solid client relationship would give the business the initial footing it needed to thrive. She found it in Architectural International.

Stop Clowning Around with your AEC Marketing Plan! Review your mid-year marketing goals and steer toward improvements.

Presenting is crucial to gaining business in the AEC world. Take advantage of a captive audience by following these six topics for a successful AEC presentation.

From June 22 - July 22, Cancer rules the sky. If this is your star sign, you share a birthday with several famous AEC Cancers.

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