Do you have rainmaking skills? How about real relationships? Create a downpour of work by building on relationships and expanding your network.

Professional friendships are built upon a number of valuable facets—reliability, availability, proactivity, and so forth. A good way to get closer to people no matter the setting is by asking questions. Tweak these however you like, but here are some conversation points to get the ball rolling with your clients – current or potential.

It’s all about relationships in our industry - we can’t maintain those relationships if we don’t know where people are. Whether you use an Excel spreadsheet or a CRM like Cosential or Deltek, invest the time needed to keep it current.

Whether your firm has a formal Client Care Program or not, one way to enhance your client relationships and further your career is by thinking of yourself as a Client Care Manager.

We have learned over the years there are 15 solid reasons clients leave firms they’ve built long-term working relationships with. Does your firm have a culture of client service to mitigate this?

Does your firm have customers or clients? Customers buy a service once; clients have established a long-term relationship. Your firm can be ALL IN for client relations.

MARKETLINK Principal Stephanie Craft caught up with Chuck Hack, a Lionakis principal and owner, to learn more about how he and Lionakis’s leadership have created and fostered a marketing mentality within the firm.

What are some ways a firm can get a well-regimented unit of employees with marketing skills? Follow along each week for ideas on how to advise, engage, lead, and execute to ensure everyone is ALL IN.

This holiday season we bring you the apps you never knew you needed. While our selection includes apps just for fun, most are downright helpful and will keep you organized. If you’re prone to keeping too many balls up in the air—we see you, AEC marketers—these apps will help you be a little less stressed.

By creating and consistently updating your materials, your response process will be streamlined. This will save you time and money in preparing RFP responses and follow-up materials. It will also allow you to spend more time on strategy related to each response. At the close of the year, make sure to take the time to update your marketing collateral.

Strategic marketing research is critical in identifying opportunities before they reach the Request for Proposal (RFP) stage. Learn ways to utilize public resources like a capital improvement plan (CIP) to spot trends, discover leads, and develop realistic marketing plans.

When it comes to marketing budgeting, you may think, “Isn’t it easier to just forget that step?” If you do, you’re not alone. But the marketing budget is one of the most important aspects of the overall plan—it assists you in committing to your plan and making it actionable. The good news is, we’ve got some guidelines to use in establishing your firm’s budget without letting it scare you.

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