In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!

Harvey MacKay’s timeless book, “Swim With The Sharks,” provides many practical solutions for the potentially dangerous waters of the business world.

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