One way for firms to gain value and longevity from their marketing and business development staff is by sending them to PRC for professional development. Since the conference is held in the pacific region, it’s not far to travel, and the cost of attending is nominal compared to what other conferences charge for the same kind of information.

In mid-August, Principal Stephanie Craft attended the SMPS National Conference in San Diego. Stephanie’s a fan of the forum, which gives her a chance to refresh and refocus by networking with other professionals and learning the latest research and topics relevant to the A/E/C industry.


What began as a conference strictly about marketing has evolved into sessions about leadership, communication, and charting your career path. “They’re addressing the whole individual now rather than just our job function,” said Craft.

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