A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.
Including AEC client feedback in your project processes means a greater chance for repeat and referral clients, and it improves your firm as a whole as well.
Firm principals are in the best position for determining what training and coaching is needed for their employees, and inspiring All In improvement by participating themselves.
An actionable, measurable, and achievable marketing plan requires several steps and mentalities prior to formation. Otherwise, your hard work may slip through the cracks.
Market research techniques—like conducting a feasibility study—can make a world of difference in ensuring future decisions for the firm are not just meditated, but based on real information.
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