By creating and consistently updating your materials, your response process will be streamlined. This will save you time and money in preparing RFP responses and follow-up materials. It will also allow you to spend more time on strategy related to each response. At the close of the year, make sure to take the time to update your marketing collateral.
Just as putting a goal on paper increases the chances of it happening, it’s important to assign dollars to those same goals. From tracking return on investment to benchmarking against industry standards to building credibility within your firm, the benefits are numerous.
All Fortune 500 companies create and implement a detailed marketing strategy. Those marketing strategies are not solely composed of ideas that were generated through discussions around the conference room table. Their strategies are created through gathering multitudes of information.
Effective marketing materials will communicate your firm's strengths and advantages, giving support to your technical staff when meeting with clients and in developing capture strategies.
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