Factor the AEC industry into marketing and business development and you have a far more complex set of processes than anyone expected.
If you are a marketing leader, how can you help train and improve the presentation skills of your technical professionals? It starts with your own skills first.
Coming up with proposal strategies for an AEC project pursuit is a group effort, but guiding a team to decide on all necessary points can be overwhelming. We have some tactics to help.
The concept of "social media" is not always a positive one, but its influence can't be overlooked—and in the AEC industry, that influence is irrefutably positive. Social media marketing has enough power to deserve respect and proper attention.
Blogging is a key component that should be part of your overall AEC public relations plan. If structured right, it can be a critical component of an effective marketing program. Understanding what kind of content should be created to attract and engage target and existing clients is the most challenging part. To help overcome this challenge, we’ve outlined ten key principles that will help you create the right kind of content.
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