HUDDLE: Mastering the Art of Marketing While Being Billable
For many professionals in the AEC industry, marketing can feel like something that belongs to someone else—the marketing team, the business developers, or the firm’s leadership
Client Score: Six Pillars of AEC Client Value
Clientship in Action: Aligning Your AEC Firm’s Services with What Clients Truly Value Clients in the AEC industry don’t hire architects, engineers, or contractors simply for th
Client Score: Five Slices for AEC Client Success
Serve clients "Service Pie," a structured, intentional approach that strengthens client relationships for lasting positive impact.
Elevating AEC Client Relationships
Elevating Client Relationships: A Technical Professional’s Guide to Clientship in the AEC Industry As a technical professional in the architecture, engineering, and construct
TEKTOK: Business Development Terms to Know
Our Business Development TEKTOK focuses on terminology that is helpful when talking with technical professionals, owners, and clients about a project.Learn some of the ABCs of Tech
Five Tips to Get to Know Potential and Existing Clients
Show Your Clients They Are Important to You Have you heard of a quarterly observance that celebrates customers and clients? “Get To Know Your Customers Day” is celebrated on th
ENGAGE: Growing and Retaining the Best AEC Clients
Guidance for AEC Industry Technical Professionals In today’s AEC market, we must be strategic with our marketing time and efforts. Seller/doers are busier than ever. Although bal
WE RECOMMEND: Rain Making by Ford Harding
Rain Making: The Professional’s Guide to Attracting New Clients by Ford Harding is written for anyone who wishes to bring in business, generate leads, and develop relationships t
LEAD: Utilize Journey Mapping in AEC Market Research
Guidance for AEC Industry Marketing and Business Development Leadership Marketing and business development leaders are not typically known as statisticians, math experts, or number
The Role of Technical Staff in Creating a Lead-Generating Website
Guidance for Technical Professionals When planning a website, you need to make a strategic decision: will your site be a digital brochure or an interactive, lead-generating website