Using AEC SWOT Analysis in Market Research
Marketing research is one of the most powerful tools you have for setting goals and building strategies—but knowing where to begin can feel overwhelming. The more you understand
Hall of Fame: Current Apartments | Murray, UT
The Current Apartments in Murray, Utah are a feat of engineering from FOCUS—across 300 units, 118,000 SF of parking space, two concrete decks, and seven stories.
Business Development: Building Relationships That Build Work
Business development isn’t just a job title. In AEC firms, it’s a shared responsibility. Whether you’re in leadership, a project manager, or part of the marketing team, every
Searched and Seen with Google Business Profile
Picture this: It’s Monday morning. A potential client types “engineering firm near me” into Google. Instantly, they see a handful of firms—complete with hours, photos, phon
AEC Client Association Involvement: Showing Up Where It Matters
Professional associations aren’t just about logos on your email signature. In the AEC industry, client association involvement is one of the most strategic and authentic ways to
AEC Leadership Through Powerful Presentations
In the Architecture, Engineering, and Construction (AEC) industry, leaders are expected to do more than manage operations and deliver projects. They must inspire clients, convey vi
Your AEC Presentation, Decked Out
Choosing the Right Presentation Tool to Make Your Work Shine In the AEC industry, strong visuals are often just as important as the message itself—especially during proposals, in
Presentation Strategy: Standing Out in Business Development and Interviews
Whether you’re giving a presentation at a conference or preparing for a shortlist interview, how you present your team matters. It’s not just about slides or technical detail�
AEC Service Provider to Strategic Ally
From Transactional to Trusted: Strengthening Client Partnerships Great projects don’t just happen because contracts are signed or deadlines are met. They happen because people tr
Making Plays for AEC Proposals
Guidance for Technical Professionals: Turning Expertise into Winning Proposals Marketing teams know how to craft a compelling proposal, but it’s the technical professionals who s