Fractional Marketing: Rethinking Website Design and Development for AEC Firms
A firm's website works as an important digital portfolio, communicating brand, credibility, experience, and thought leadership all in one.
Visual Storytelling Is More Than Aesthetic
A business's digital presence will be defined by its visual storytelling, helping it remain memorable, consistent, and legitimate.
Fractional Marketing: Rethinking AEC Branding
Branding is an operational tool for AEC firms big and small, providing guidance and consistency both externally and internally.
Style Guides for AEC Branding
Branding guidelines cover one end of an AEC firm's presentation; style guides cover the rest. Learn what style guides are and why you need them.
Who’s Who: Justin Lundberg, PLS
Meet Justin Lundberg, Professional Land Surveyor and Survey Department Manager at FOCUS Consulting. Justin's work as surveyor creates the foundation all AEC projects are built on,
AEC Brand Guidelines
Brand guidelines ensure a firm's visual identity presents as a unified, cohesive image. Though they assist with visual integrity, they also have their limits, and it is important t
Who’s Who: Katie McGregor
Meet Katie McGregor, Project Manager at Okland Construction! She provides industry insights into the management processes of construction—and the flexibility, initiative, and pas
Fractional Marketing: Rethinking AEC Public Relations
At its best, PR reinforces expertise, supports reputation, and maintains consistency—and needs coordination and planning to do so.
Reframing PR in the AEC Industry
With proper leadership, management, and intentions, public relations efforts create long-lasting influence and growth.
Who’s Who: Angie Harris Roberts
Meet Angie Harris Roberts, Executive Director of AIA Utah! Through a steady, systems-oriented approach to leadership, she establishes and maintains an enriching support network for