AEC Market Research

Guiding Your Growth Strategy

Know Your Market.
Find Your Opportunity.

Market research will guide you in determining where you can market most effectively and efficiently. You can set your sights on the right geographies, client types, and market sectors that will add to your bottom line.

MARKET RESEARCH SERVICES

The Research Behind
Every Good Decision

What Our Market Research Services Include

Market Position Analysis

We assess your firm's position across the markets, geographies, and industries you're targeting so that you know where you stand before you commit resources.

Client Perception Research

We run surveys and interviews to find out how clients and the broader market actually see your firm, not how you assume they see it.

Competitive Landscape Analysis

We research who else is active in your target markets and where the openings are.

Market Identification & Entry Research

We research a new market before your firm decides whether to pursue it, so the opportunity is confirmed before you invest in it.

SWOT Analysis

We combine what the outside research shows about your markets and competitors with an honest internal look at your firm's strengths and weaknesses, so the plan accounts for both.

See the Results

Discover our Case Studies

We have to admit, we’re a little passionate about your industry. We’ve been helping architects, engineers and contractors build their business for over fifteen years. And we don’t plan to stop anytime soon.
The AEC Link

More From
Our Experts

MARKETLINK provided us client and project research that helped us understand the broader market. This understanding helped us focus on where our best opportunities are so we are less reactive and better able to preposition for future pursuits.
Dacia Eastin
Business Developer | HGA
MARKETLINK's in-depth analysis provided us with the critical insights we needed to confidently establish our new office, which has since proven to be a successful and valuable addition to our business. We highly recommend Keri and the MARKETLINK team for their exceptional market research services.
Lisa Simons
Business Development and Marketing | VBFA
Our most recent engagement resulted in a strategic and comprehensive five-year marketing plan for NWL Architects. The final result helped us reorganize the focus of our marketing and business development efforts and was documented with objectives, tasks, assignments, due dates and evaluation metrics. Keri’s industry knowledge and guidance helped us be proactive in our marketing and business development efforts for the future.
Chris Lund, AIA, NCARB
President, NWL Architects

Why MARKETLINK?

A marketing plan is only as good as what it's built on. Target the wrong market, misjudge how clients see your firm, or miss where a competitor already has the advantage, and the plan fails before it starts. MARKETLINK's market research answers those questions first, so the plan that follows is built on evidence.

Ready to base your next marketing decision on research instead of a guess?

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Let's talk
Marketing
guidance for the AEC industry.
Since 2003, MARKETLINK has helped architecture, engineering, and construction firms plan, pursue, and win work. Tell us what you're working on, and we'll connect you with the right consultant.

GENERAL INQUIRIES
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801-298-0215

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