AEC Strategic Planning

Plan your route to success

Ask the Right Questions.
Find the Right Path.

At MARKETLINK, we don’t believe the ends justify the means. Our strategic planning process blends the marketing creativity of your team with your leadership’s vision to create a long-term plan that achieves goals efficiently and effectively. Our approach includes asking the right questions that will help you follow the best road to success while increasing your bottom line in the process.

Strategic Planning Services

From Retreat
to Rollout

What Our Strategic Planning Services Include

Strategic Plan Development & Facilitation

We lead planning sessions with your leadership team and turn the conversation into a documented plan with clear priorities.

Retreat Facilitation

We plan and run leadership retreats focused on marketing and business development strategy.

Positioning Strategy

What sets your firm apart in the markets you're targeting isn't always obvious from the inside. We define it.

Marketing Budget Development & Cost Analysis

We build a marketing budget tied to your goals then track spending against it.

Marketing Plan Implementation

Once the plan is built, someone has to run it. We manage the rollout, keeping the team on schedule and the priorities in front of leadership.

Strategic Alliance Development

Teaming relationships strengthen your pursuit position when they're structured well. We help you identify and build them.

Marketing Audit

Last year's plan only helps this year's if you know what it actually achieved. We audit that against the goals it was built around.

See the Results

Discover our Case Studies

We have to admit, we’re a little passionate about your industry. We’ve been helping architects, engineers and contractors build their business for over fifteen years. And we don’t plan to stop anytime soon.
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More From
Our Experts

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MARKETLINK has been an invaluable marketing partner to FOCUS and a great support to me personally in my role as marketing department manager. When I joined FOCUS, I was new to the AEC industry, and MARKETLINK’s industry knowledge and experience was key to helping me get up to speed. They continue to support FOCUS as an on-call service, filling the gaps where bandwidth constraints are still an issue, and providing strategic consulting as needed.
Bryce Benson
Marketing Department Manager, FOCUS Consulting
Working with MARKETLINK was an eye-opening experience. They educated us about marketing for professional services and guided us through developing a succinct business and marketing strategy. The result was an empowering marketing plan that gave our firm definition, meaning, and direction in every aspect of our marketing and business development efforts.
Gerrit Timmerman, AIA
Principal, Curtis Miner Architecture
Our most recent engagement resulted in a strategic and comprehensive five-year marketing plan for NWL Architects. The final result helped us reorganize the focus of our marketing and business development efforts and was documented with objectives, tasks, assignments, due dates and evaluation metrics. Keri’s industry knowledge and guidance helped us be proactive in our marketing and business development efforts for the future.
Chris Lund, AIA, NCARB
President, NWL Architects
When we engaged MARKETLINK to facilitate our 2025 SWOT planning process, we needed someone who understood the AEC industry from the inside out, and that's exactly what we got. The session documentation was clear and professional, and the action plans that followed gave us specific tactics, assigned responsibilities, and realistic timelines across eight strategic objectives. MARKETLINK didn't just facilitate a planning meeting. They helped us build a roadmap we're actually following.
Susan Perkins
Principal • Director of Marketing, CJMW Architecture

Why MARKETLINK?

A strategic plan that doesn't get revisited becomes a document about a firm that no longer exists, the year changes, budgets shift, key staff move on, and the plan on file doesn't. We build in the audit and revision points from the start, so the plan stays a working document instead of something that gets referenced once and then forgotten in a drawer.

Ready to build a marketing plan your team can actually use?

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Marketing
guidance for the AEC industry.
Since 2003, MARKETLINK has helped architecture, engineering, and construction firms plan, pursue, and win work. Tell us what you're working on, and we'll connect you with the right consultant.

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801-298-0215

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