Alcove Violet Shampoo Celeb Luxury IonMultiplier Technology for 2x greater

IonMultiplier Technology for 2x greater ion concentration

massage thoroughly into the hair and scalp

Creates healthy-looking blonde hair

80% more shine and up to 2x less frizz for a long-lasting

Alcove Violet Shampoo Celeb Luxury IonMultiplier Technology for 2x greaterAlcove Anti Yellowing Violet Shampoo eliminates yellow or copper tones and revives dull locks. Formulated with protective and moisturizing active ingredients, this shampoo restructures, strengthens and restores elasticity to hair in need of reinforcement. Features Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repair Directions Apply to wet