Rockmount Ranch Wear Blue/Black Stripe Vintage Western Cowboy Poster SMILE POCKETS but what make’s this shirt

but what make’s this shirt is the incredible horse applique panel on back

Find the lone swallow in the intricate floral design

back in 2 places

our new jackets feature exquisite embroidery with very heavy coverage

Rockmount Ranch Wear Blue/Black Stripe Vintage Western Cowboy Poster SMILE POCKETS but what make’s this shirtGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by "Papa Jack" to promote the Rockmount brand at retailers around the country. While researching his "Western Shirt" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly! As luck would have it, during the 2005 renovation