Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day written in a lively and

written in a lively and accessible style

It perhaps goes without saying that such a narrative cannot be a fairy tale or a whitewash of the past

Counteracting the panic and fear associated with getting lost in the wild

She lives and works in Whitstable

Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day written in a lively andUpdated with a new case study, this revised edition is a how to guide for building habit forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model a