Hiroshi Fujiwara keychains Performance was in mind when

Performance was in mind when this shoe debuted in our running line in the 80s

Velvety nubuck leather and metallic accents give this pair a premium look and feel

Button-down shirt featuring a pinstripe print of a Billionaire Boys Club graphic

This mask-like piece mounts a limited edition

Hiroshi Fujiwara keychains Performance was in mind whenThe first monograph on the "godfather of streetwear," this book pays homage to Hiroshi Fujiwara's influence on contemporary fashion, music, and design. The most comprehensive book devoted to the extensive work of Hiroshi Fujiwara a pioneer in streetwear, music, and art, and the ultimate arbiter of cool. Known internationally as one of the founding fathers of Tokyo's Harajuku scene, Fujiwara exerts a disproportionate influence over contemporary design